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The Ultimate Question 2.0 (Revised and Expanded Edition): How Net Promoter Companies Thrive in a Customer-Driven World Ancient & Medieval Philosophy Stickers for Everything features Brita'sISBN 13: 9781422173350 Publisher: Harvard Business Review Press Publication date: 09 20 2011 Edition description: Revised Pages: 304 Sales rank: 105,658 Product dimensions: 6. 30(w) x 9. 30(h) x 1. 10(d) In the first edition of this landmark book, business loyalty guru Fred Reichheld revealed the question most critical to your companys future: Would you recommend us to a friend? By asking customers this question, you identify detractors, who sully