Reward Management as a Part of Bonus Programs in B2C Markets Rutilius Taurus Aemilianus Auszug der Fabier

Auszug der Fabier

The Interpretation of Verbal Choices -- 6

Prüfungen und anderen Bewertungen

Heiligenkreuz

Zweites Kapitel

Reward Management as a Part of Bonus Programs in B2C Markets Rutilius Taurus Aemilianus Auszug der FabierInhaltsangabe: Abstract: At the moment bonus programs are ? alone or in combination with other instruments one of the most successful and most often used marketing instruments in B2C markets, to retain customers by giving them a bonus for loyal behaviour. A typical bonus program of this kind is Payback. The problem is that still there is little known about why customers participate in bonus programs and that especially the crucial aspect rewards